Web Design Company NY
The world of web design is constantly evolving. Every year gives
birth to a new trend – and what was in last year is already on its way out.
Which trends should you follow? Which ones do you ignore? We know that it can
be confusing. And as a small business looking for web design
in New York, you may think that the latest web design trends don’t apply to
you. Or perhaps you think they’re simply out of your budget. However, at
Hummingbird Web Design, we believe in providing affordable web design in NY (we
also extend our services to many small businesses throughout the country and
internationally).
Our goal is simple. We aim to help boost your marketing efforts
and increase your online presence. As a web design company in New York, we’re
right in the middle of the hustle and bustle of the design world. But here’s
what sets us apart from the rest: we offer affordable web design by focusing on
the latest trends and adapting them to the specific needs of small business
owners. And in this post, we’re going to delve into some of the latest web
design trends for the new year. We’ll also show you how they can help you grow
your online presence. Let’s read on!
Streamline Content
The users of today are accustomed to having the world at their
fingertips. And with the increasing importance of mobile web design, this is a
term you can take quite literally. One of the most important trends to follow
this year is to streamline your content. The days of scrolling endlessly
through a website are long gone. Your content should be upfront and succinct –
the less menu options, the better. In fact, consider getting rid of the
hamburger menu altogether! By doing this, you’ll simplify the user experience
and enhance their enjoyment of your site.
Clean Design
When designing websites, we keep the following in mind: avoid
confusion at all costs. For example, implementing effects like parallax
scrolling – where backgrounds and foregrounds scroll at different speeds –
might impress the user, but could risk annoying them with the lengthy load
times and complex motion. Besides, all those graphics will make for very poor
SEO results. Instead, lets consider implementing a minimalist look to the site.
This will do two things: boost the performance of the website – always a plus –
and eliminate clutter.
Big and Bold and Beguiling
In addition to keeping things minimal, use this trend to make your
vision stand out. Create a simple yet all-encompassing statement across the
front of your website. The trick is to make it concise. A brief declaration can
cut right through the information overload of our fast paced society and be
remarkably powerful!
Stock Options
While these might be of value in your retirement portfolio, in the
world of web design, there’s nothing more played out than the stock photo. The
generic nature of stock images make for an uninspiring and unimaginative
website – something that you don’t want associated with your business!
Color Outside the Lines
Color is an integral part of our everyday experience. And one of
the trends we look forward to is the use of bright colors. They can help to add
a splash of zest to the everyday web experience. However, don’t go overboard –
it’s important to implement them according to the visual identity of your
business.
Un – Typical Typography
Can you see what we did there? Typography rules are a thing of the
past. Using hyphenated words and unusual fonts can make a definite impression.
Now, that doesn’t mean you shouldn’t watch your grammar – there’s enough poor
writing out there – but if done with clear intent, breaking the rules can help
your website stand out.
On the Map
While the world wide web doesn’t have a physical address, your
business does. And it helps to give users a sense of where you are. But avoid
linking to the same boring Google map as everybody else. Instead, customize
your map in a way that complements the look of your website. Just take a look
at ours!
The Trend We Stand By
At Hummingbird Web Design, we believe that website design should
not be about simply providing information. It should be about creating an
experience. Whether it’s custom logo design or
content creation, we aim to use the trends of the market to convey your
business’ message in the most efficient, immediate and affordable manner.
Stay tuned for more articles!
