Forging ahead at the forefront of website design in New York is important when you are a digital agency helping local firms with their presentation, marketing and sales.
So, as a thriving web design company in New York, Hummingbirdwebdesign.com
is pleased to showcase a few of the key web design trends for 2017.We’re
designing with elements that look modern and fresh and provide an optimum user
experience.
The trend away from skeuomorphic
user experiences is continuing, meaning interfaces that include design motifs(icons)
that emulate physical objects, such as an online calendar with the appearance
of a Rolodex address book. Such designs have fallen out of favor with both web
developers and members of the public, following Apple’s move away from them for
their iPhone and iPad operating systems, and this will in turn continue in our
website design for NY firms, where we aim for a cleaner, more minimalist design
approach.
The current leading trend is
‘Mobile First’, because of the growing proportion of websites viewed these days
on mobile devices like smartphones and tablets. Indeed, more websites were viewed
on mobile devices than desktop PCs for the first time in October 2016, so this
accelerating trend will continue. Google awards mobile optimized sites with
better search rankings, so that is a compelling driver for web design New York, and one that we follow.
This practice of Mobile First web
design is reminiscent of the way that the leading pop music producers in the
1960s made music primarily to sound as good as possible on hand held
‘transistor’ radios and car radios, as opposed to jukeboxes and domestic
‘gramophones’, as most people were listening to pop music on these mobile
devices.
Mobile touchscreens mean that
long scrolling website displays, moved along by fingerstrokes on smartphones
and tablets, are becoming increasingly used. Parallax scrolling is a popular
feature here, where a background image under some text moves more slowly than
the text when the page is scrolled, creating a pleasing three-dimensional
effect.Regarding colors, the trend is for bright, primary colors and color
gradients which can be coded to be either subtle or strong, depending on the
varied needs of web design clients in NY.
Another popular feature is big,
attention-grabbing typography with concise and powerful statements to grab your
attention as you scroll. The new Cascading Style Sheet system, CSS3, enables
beautiful font outlines and shadows to be easily coded to boost readability and
provide cool text effects. Also, Google has recently introduced hundreds of
interesting web fonts which can easily be incorporated intoweb design codes, so
website design in NY benefits from these new font styles which can be chosen to
fit the diverse offerings of firms in the New York area.
Responsive design is a key
requirement when designing websites for mobile devices. Responsive designs
enable the website images and texts to automatically adapt and seemingly flow
like a liquid into different screen sizes and re-orientate to suit how you are
holding the smartphone or tablet, whether you are holding your mobile device
sideways or portrait style. We make sure that our sites have been built with
the necessary codes to be fully responsive to provide the most pleasing user
experiences.
The ability to create sites with
a fast page loading speed is important, because our clients demand sites that
load quickly. And rightfully so, Google will penalize a slow loading
website. Scalable Vector Graphics ‘SVGs’ are a key weapon in the page speed
battle because in addition to being able to flow responsively into different
screen formats, SVGs are code based which speeds up their page loading time.
We hope you have found this guide
on just a few of the current web design trends interesting. If you are looking
for a web design partner in NY which can bring all the current web design
trends to your marketing, please contact Hummingbirdwebdesign.com to discuss
your needs. We look forward to hearing from you.
Awesome post about web design trends, thanks for sharing
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