Rebranding a company is a major albeit worthwhile investment. When
your logo is your brand – and your brand is a household name, i.e., the Coca
Colas and Apples of the world – then perhaps a complete redesign is
detrimental. Such companies usually opt for subtle tweaks and modernizations.
However, for smaller businesses, the world is quite literally your creative
oyster; but where to begin?
What’s in a logo?
Your logo reflects the identity of your brand, it helps you to
stand out from your competition, and (when properly designed and planned) becomes
synonymous with the trust your customer base has in your company. It is
therefore imperative to get it right. It says everything about your company
without saying anything at all.
“K.I.S.S.”
“Keep it simple, stupid “is the working method of many creatives
and writers alike, and with good reason! Well designed, simplistic logos tend
to stand the test of time and escape the pitfalls of looking dated. You don’t
want to try and cram your entire brand narrative, history, ethos, products/
services and direction into one logo (trust us, it is near-impossible and
rarely works well!). But it is important that your logo is in keeping with your
industry, and is something that will resonate with your target audience and
existing customers. That said, don’t be afraid to be creative!
Some great examples of creative and minimalist logos include
Filmaps – an app where you can share and discover film locations; Bipolar – a
design for a Bipolar awareness campaign, and; CodeFish – an app design company.
Less really is more and a changeup really can work wonders for your brand.
Know when it is time to rebrand
A rebrand can completely reinvent an organization. If your logo is
looking a little dated, no longer fits with the direction of your company or
you simply no longer like it, then it is time to make a change. The logo is a
huge part of your business, and getting it right is imperative. It is the first
logical step in a company rebrand – alongside color palettes and company style.
The whole package
Dare to be bold, but don’t do it alone. If you live in the New
York area, it’s best to choose a professional company offering both logo design
and web design in New York, so the over all
design of the website unites well with the new logo design.
A new logo is fantastic – but if it is in contrast to the outdated
website, you should consider modernizing your company’s online
presence. A strong website will instill confidence in your brand:
we have all been on enough outdated, malfunctioning and tedious websites to
know that they are detrimental to a brand’s reputation.
A sleek, scalable and intuitive website will continue to look
after your customers, their impression of your company, and also your bottom
line – even while you sleep!
As a web design company in New York,
we’ve seen our fair share of misaligned logos and websites – and it barely ever
works out well for the organization. Invest time and resource into your brand
now to reap residual awards for many years to come.
It’s a tough call to be able to properly align a logo, website and
overall brand, so a professional local web design company is often necessary to
a prosperous rebrand. They will take you on an exciting and energizing journey
from ideas and brainstorm through to the fruition of a seriously effective
logo, website, and overall brand.
So often we see small business owners too busy running the
business that they just don’t even notice how trends and designs have changed.
It’s amazing what a rebrand can do for your business, its reputation and the morale
of your employees. Get started today by contacting us for a chat; we’re always
all ears (and ideas!)
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