Google My Business - Simple 3 Step Set-Up

Did you know that Google processes 40,000 searches per SECOND? That’s around 3.5 billion searches a day. We head to a bar, we use Google Maps to get us there. Then we Google some reviews, perhaps search Google Images to check out what the place looks like in advance… and a quick look under Google News to double-check there’s no bad press!

Google has become a part of everyday life for millions of people around the world and any good SEO company in New York knows it is business-critical that websites are optimized to Google’s algorithms. Now Google my Business is another essential tool that all businesses should utilize. If you’re looking for a web design company in NYC, Hummingbird Web Design offers web-marketing services to Long Island and the Tri-State.  However, the steps detailed below apply to any business, anywhere.

What is Google My Business? And how do you set it up? We’ve got you covered in this quick ‘how to’ guide.

What is it? The basics:

Google my Business allows businesses of all sizes to appear across Google’s range of services – especially in search engine results pages and on Google Maps. In a way, it levels the playing field for smaller businesses and arguably provides “free advertising” of sorts when properly set up. A search for “Shoe shop near me” (or indeed “near work, home or “in Brooklyn”) will return smaller businesses alongside multinational giants – without the massive capital outlay usually required to appear alongside such huge businesses.

It provides your customers with a wealth of easily accessible information on your company which will make them more likely to engage with your brand and furthermore. Google my Business links to your Google Analytics so you can manage your company’s online presence in a single place. Digital bliss!

And the best thing? It’s super simple to set up. Once you’ve verified your business details you are half way there.

Here’s how in 3 easy steps:

1. ‘Get on Google’
   
   Head to www.google.com/business and click “Start now”. Make sure you’re signed into your business Google account or email (if you don’t already have one, you will need to set up a gmail account)

2. Search
   
   Search for your business name and address

Then get back to basics: Check the address is correct, as well as the name of your business. A pop-up will appear – be sure to click ‘I am authorized to manage this business”

3. Verify

Clicking on “Mail me my code” will alert Google to send an authorization code to the business address you confirmed in the previous step (see why It’s so important now?!) Once you receive this code, simply type it in on your Google my Business page and you’re all set! The verification code is sent as a postcard, delivered to you by your postmaster, not email. Therefore it must be a physical address, your business address – and not a P.O. box address.

Good housekeeping

To get the most out of Google my business, it’s useful to follow these tips:

• Add a picture – the logo of your business makes the most sense. You can add images of your headquarters/ store/ office etc. too if you like, to add a little more color and personality to your account
 

• Take the tour – Once verified, the opportunity to take a virtual tour around Google my Business will pop up. As a species becoming dominated by convenience and speed of service, we have a tendency to ignore such yours – this time, take the opportunity! It’s a quick, informative and worthwhile step that will give you a good grasp of the basics. What’s not to love?
 

• Download the app – for added convenience and to manage your account on the go, you might find it useful to download the Google my Business app. Available on Apple and Android
 

• Check regularly – actively update your account and check your analytics – a tool is only as useful as the validity of its information

We hope you found this useful. As a web design and SEO Company in Port Washington, we know that a company is much more than its online presence – but a good website properly shared and optimized for maximum exposure can make a huge difference to the success of a business. Google My Business is a great first step that we strongly recommend every small business to undertake.  But remember –  it all starts with a strong website. Give us a call today to get started. 516-883-3851

Leave your questions and comments below.

This is the syndicated copy of an original article posted at https://hummingbirdwebdesign.com/google-business-simple-3-step-set/

Five Key Tactics a Content Marketing Agency in New York Should Do For Your Website

Is your website pretty on the outside but lacking valuable content?  Then it might be the time you reassess your strategy. A content marketing agency in New York could be just what you need to give your traffic that all-important boost. Here’s what a professional agency could do for you:

1 – Provide clarity and a renewed focus on content

Many business owners are simply too close to their products and services to know how to change for the better. A fresh set of eyes and a new perspective will do wonders for your content. Whether your business offers web design in New York or bicycles in Beijing, a content marketing agency can help you to focus on your target market with content that they will want to read. A professional company will add value to your website in that people will visit more. Regular updates equal regular return visitors. And speaking of content, experts can also….

2 – Bring the latest content ideas to life

Remember when people first started putting videos on their website and before you knew it paint manufacturers were filming their products drying simply because using video was “so in right now”? Well, things haven’t improved so much. This example is a slight exaggeration, but the lesson remains: Whenever a creative new way of communicating comes into play, it doesn’t take long for people to try and apply it to their business in an awkward ‘square peg round hole’ fashion.

Marketing and web strategies are not ‘one size fits all’ because every business is unique. A content marketing agency will help you to apply strategy to your communications – and make sure that you are using the most current, appropriate means of doing so. The improper use of images, infographics, video, blogs, etc. are likely to occur if you don’t seek help from a professional. If you reside in NY, choosing a company offering web design in New York is the best way to avoid common content pitfalls and make sure your website is on point with your brand and voice positioned and projected properly. A specialist can also….

3 – Optimize your website

Small businesses in New York should also be mindful of services such as website optimization. The competition is feirce so finding an SEO company in New York is a significant step to take to keep your business on the www map. At the forefront of developments, SEO strategists are up-to-the-minute when it comes to the latest, ever-changing Google algorithms that will help your website climb to the top of the search engine results pages (SERPs).

Being an SEO strategist is a full-time job for good reason and one which many businesses simply don’t have time for in-house. For the average business owner to learn the methodology, buzzwords and acronyms would take considerable time – by which point it will all have moved on and changed again! It’s a fluid beast that takes the dedication and skill of an expert. From updating your Meta descriptions and title tags to more in-depth structural optimization, once suitably augmented you will find your website getting more visitors than ever before! But how will you track them? Well, you’re in luck! Specialists can also…

4 – Apply Google analytics to your website

Google Analytics is a free tool that businesses find invaluable. Once properly configured, it can tell you how many people have visited your page, the duration of the visit, patterns, visitor behavior and their locations plus plenty more handy measurables. Although Google Analytics is a free tool, a completion, and certification of the Google Analytics course will ensure that the job is executed correctly. When used effectively, this analytics will ultimately provide you with the key to what content works on your website and what doesn’t. Smart content writing will ensue, replacing the previous method of ‘blind’ writing. Useful content will mean more engaged visitors, better ROI from better resource planning and an overall healthier business. Another item from Google includes…

5 – Google my Business

It is super easy to set up Google my Business – and it’s becoming increasingly useful and relevant to companies around the world. It helps your business to stand out by appearing in search results as a ‘card’ as well as in Google Maps when people search for your business or keywords that your website is optimized for. Ask us today how it can help your business.

We hope you found this 5 tactics useful. Hiring a professional content marketing agency can make a huge difference to the success of your business. Let’s get started on applying these tactics to your website and ultimately improving your business’ web presence.

This is the syndicated copy of an original article posted at https://hummingbirdwebdesign.com/five-key-tactics-a-content-marketing-agency-ny-should-do-for-your-website/

Have You Outgrown Your Website? Hire a Web Design Agency in New York

A New York entrepreneur seeking web design services recently contacted me. The project entailed a redesign of their current site, which became cluttered with content. I’d describe it as – they literally outgrew their website; as businesses expand, so should its website. Many of our clients contact us needing not just a redesign but, more importantly, a reorganization, a bigger space – I describe it as it’s time to do a little renovation and cleaning up.

When a business expands products and offers new services the idea is “let’s get this up on the website ASAP”. If you happen to be a small company without a marketing department, or a trained employee who specifically handles the website, then all this new content gets uploaded to the site improperly. The results are disastrous. Without considering design, organization, and proper navigation, these new revisions are added. Content becomes cluttered and worse yet placed somewhere never to be found.

These types of actions could go on for several years causing poor search ranking, high bounce rate, and a visual eyesore: seriously wrong for your ROI.

When it gets to this point, there is only one thing to do, seek a professional company who offers quality web design services. At Hummingbird Web Design, our approach would typically be to “repackage” the content in a new template focusing on a company’s core services, brand, and niche.

Let’s examine how a business can benefit this type of reorganization.

Reorganizing your website and your brand is an amazing and worthwhile thing to do. It opens up new opportunities, and I’ve witnessed first-hand the invigorating lease of energy it gives business owners to change direction and evolve.

You need to think of your core values, your services, and how you plan on presenting them via your website and in your branding. You will need to consider whether your key markets are targeted effectively. In my experience, the best web design services tend to offer bespoke services for individual clients – not adapting a ‘one size fits all’ template (this happens a lot with some companies). But why is a content refresh and reorganization so important?

It shows you care!

Uplifting and developing your brand demonstrates that your company is dynamic and adaptable to the changing times. Customers – both existing and potential – are more likely to instill trust in a brand if they feel that it is forward-thinking and cares enough about its future to update and move with the times. It gives an air of longevity.

It will reduce overall marketing costs.

It’s a familiar cycle: people invest substantially in marketing activity, in the beginning, achieve a fantastic ROI, then the website gets ‘matted’ with content and marketing efforts become harder. Marketing is as ineffective, and the budget becomes tighter and tighter.

When websites are overloaded, and directly added to rather than strategically edited, marketing becomes harder – and therefore more time-consuming and expensive.

Investment in web design will pay dividends in the long-term. Future marketing activities become much clearer and less daunting, often meaning lower capital outlays. I’ve seen real results many times in this aspect of a redesign.

It will attract new customers

Good news spreads fast. And in today’s instantaneous, 24-hour world, it’s never been easier – or harder to make an impacting first impression and lasting impression.

Plainly put, the tools are all there for you, but they are also there for everyone, so it’s about how you use them to stand out and to attract new customers. A clean, fresh and optimized website with an enticing brand behind it is always a solid foundation for success. Early adopters to a site are likely to remain loyal, and new customers will only remain loyal if a site is functional, easy to navigate, and visually pleasing.

It’s a tall order, which is why there are companies who specialize in such work. My team and I have achieved this many times. If you’re looking for Search Engine Optimization services in New York or a web design agency in New York, then give us a call.

It will help grow your business faster

When a website is cluttered, difficult to navigate, visually displeasing and full of out-of-stock items or out-of-date information, visitors see little reason to stick around – or return. A reorganized site will allow your customers to navigate easily and find what they need, fast. With more and more people using their smartphones to do the majority of their browsing and buying, it’s never been more crucial to get this right. All our designs are developed to perform well on mobile devices.

If customers have a good experience on your website, for example, they can find what they need quickly, check out or download with ease and enjoy using the site, they are highly likely to return. Hello, new repeat custom! Again, news will spread, and your site will find itself with plenty of new and returning customers.

The ROI for investing in your brand is huge. The best honest advice I can offer is to really think about where your business is heading, and where you want it to head – are they aligned? Reflect on how you will achieve your business goals, what your niche market is and how you will capture more of your target market. It is a difficult task, so the expertise and assistance of professional web design services are a worthwhile investment if you are time-poor (which many business owners tend to be!)

Hopefully, you have learned a little more about why it is important to keep rolling with the times when it comes to your online presence. Give us a call so we can get started!

This is the syndicated copy of an original article posted at https://hummingbirdwebdesign.com/outgrown-website-hire-web-design-agency-new-york/

Logo design in NY – An Essential Step to Rebrand Your Company

Rebranding a company is a major albeit worthwhile investment. When your logo is your brand – and your brand is a household name, i.e., the Coca Colas and Apples of the world – then perhaps a complete redesign is detrimental. Such companies usually opt for subtle tweaks and modernizations. However, for smaller businesses, the world is quite literally your creative oyster; but where to begin?

What’s in a logo?

Your logo reflects the identity of your brand, it helps you to stand out from your competition, and (when properly designed and planned) becomes synonymous with the trust your customer base has in your company. It is therefore imperative to get it right. It says everything about your company without saying anything at all.

“K.I.S.S.”

“Keep it simple, stupid “is the working method of many creatives and writers alike, and with good reason! Well designed, simplistic logos tend to stand the test of time and escape the pitfalls of looking dated. You don’t want to try and cram your entire brand narrative, history, ethos, products/ services and direction into one logo (trust us, it is near-impossible and rarely works well!). But it is important that your logo is in keeping with your industry, and is something that will resonate with your target audience and existing customers. That said, don’t be afraid to be creative!

Some great examples of creative and minimalist logos include Filmaps – an app where you can share and discover film locations; Bipolar – a design for a Bipolar awareness campaign, and; CodeFish – an app design company. Less really is more and a changeup really can work wonders for your brand.

Know when it is time to rebrand

A rebrand can completely reinvent an organization. If your logo is looking a little dated, no longer fits with the direction of your company or you simply no longer like it, then it is time to make a change. The logo is a huge part of your business, and getting it right is imperative. It is the first logical step in a company rebrand – alongside color palettes and company style.

The whole package

Dare to be bold, but don’t do it alone. If you live in the New York area, it’s best to choose a professional company offering both logo design and web design in New York, so the over all design of the website unites well with the new logo design.

A new logo is fantastic – but if it is in contrast to the outdated website, you should consider modernizing your company’s online presence.   A strong website will instill confidence in your brand: we have all been on enough outdated, malfunctioning and tedious websites to know that they are detrimental to a brand’s reputation.

A sleek, scalable and intuitive website will continue to look after your customers, their impression of your company, and also your bottom line – even while you sleep!

As a web design company in New York, we’ve seen our fair share of misaligned logos and websites – and it barely ever works out well for the organization. Invest time and resource into your brand now to reap residual awards for many years to come.

It’s a tough call to be able to properly align a logo, website and overall brand, so a professional local web design company is often necessary to a prosperous rebrand. They will take you on an exciting and energizing journey from ideas and brainstorm through to the fruition of a seriously effective logo, website, and overall brand.

So often we see small business owners too busy running the business that they just don’t even notice how trends and designs have changed. It’s amazing what a rebrand can do for your business, its reputation and the morale of your employees. Get started today by contacting us for a chat; we’re always all ears (and ideas!)

This is the syndicated copy of an original article posted at https://hummingbirdwebdesign.com/logo-design-ny-essential-step-rebrand-company/

Small business web design- Why social media is key to your business success

Social media has become a pivotal part of a successful marketing campaign – and business growth. In the beginning, it can feel like a minefield littered with more questions than answers; what can I post on social media? Why do I need it? When should I post? Why is it important to my business?

Luckily, you’re in the right place to clear up some of these questions, here are some of the key reasons to implement and extend your social media use right away!

Social media is important to the success of small businesses

An SEO strategy will provide focus and measurable outcomes for your social media usage. Set targets: want to build up 100 followers a month? Perhaps make two sales a week directed from your latest Instagram post?

Explore ‘stories’ and mixed media such as images, videos or ‘live sessions’ to see what gets your message out best. This will help to increase your brand’s recognition. Research by referral marketing platform Ambassador revealed that 7 in 10 (71%) of people who have a positive social media experience with a brand are likely to recommend it to others… and it doesn’t have to cost the earth.

Small business web design can be a considerable – albeit essential – investment. However, using social media will direct more people to your site and can be a comparatively cheaper way of advertising than traditional marketing methods; maximum impact, minimal outlay.

Keep it fresh – and create original content

The first hurdle many small businesses face when it comes to increasing their social media presence is
apparent lack of content. Fear of creating poor content leads to many creating no content – which can be far worse.

Blogs are a worthwhile way to deliver your views, news, and expertise without appearing to force it upon your followers. Regular blogs will keep your site riding high on Google, and will give more people more opportunities to visit your website – making you more likely to gain new customers!

“But my business doesn’t have an individual story. I’m a local SEO company. Or, I’m a butcher, a hairdresser or a lawyer”: A common, and untrue perceived barrier to social media usage.

Every brand has a story to tell – it’s all about how you narrate it. Take Oreo – how many interesting posts can a biscuit company possibly have on a regular basis? Ask their 850,000+ followers! Oreo’s powerful social media strategy sees the brand take every opportunity to be topical and witty has earned the brand a legion of followers. An example is when the 2013 Superbowl where the power went out for more than 30 minutes. Oreo tweeted an image simply saying “you can still dunk in the dark” which was retweeted more than 15,000 times! It became one of the talking points for marketers around the world following the event. It is a fantastic example of how a little creativity and a small outlay can reap big rewards – millions of dollars for Superbowl advertising not essential!

Take the ‘Oreo’ approach in your marketing campaign and incorporate blogs and snippets onto your social media stream to express your business’ narrative in a unique and engaging way. It doesn’t have to be directly related to your products, services or even business to be effective!

Timing is everything

Strike a balance. You don’t want to deter followers by posting every five minutes, but you also don’t want to have an inconsistent stream of posts and get lost in the abyss. Use software such as Hootsuite to help plan and schedule posts. Spend one day scheduling a week or a month’s posts. Respond to comments on a daily basis rather than having to create content every day – your time is precious and posting can easily take a back seat when a busy period arrives.

And be sure you carefully time your postings. If you are a New York-based content marketer, be sure to be posting about content marketing services in New York , during the most optimal time. If you’re posting at 3am then there’s little chance of traction. Best time spots differ for each social platform.

But you know your customers (and their likely daily grind) better than anyone. Be conscious of this when posting!

We recommend the following best times to post:

Facebook: Sat. & Sunday 12:00 – 1:00, Thurs. & Friday – 1-4pm Peak time Wed. – 3:00

Twitter: Monday – Thurs. – 12-3:00pm, Peak time – Mon.-Thurs. 5-6pm

LinkedIn: Tues., Wed., Thurs. – 7:30-8:30am, 5-6pm, Tues. 10-11:00am, 12 noon

Pinterest: Saturday 8-11:00pm, Fridays 3pm

Your digital storefront is just as important as your physical one
(…especially if you are an e-commerce venture based purely online!)

Masses of visitors from social media directed to a poor website can be detrimental. It will put people off visiting again. A successful marketing campaign is reliant on a modern, regularly updated website. Your business isn’t static, and your website shouldn’t be either! Employ experts to ensure your website is working to its full potential every day, and is optimized for your individual customers’ preferences.

We hope you found this useful. If you have any questions – or would like advice on your social media, or wider marketing campaign – please do get in touch. Sources: https://coschedule.com/blog/best-times-to-post-on-social-media/

This is the syndicated copy of an original article posted at https://hummingbirdwebdesign.com/why-social-media-is-key-to-your-business-success/

Content Marketing Agency in New York and beyond: Tell Your Story

Today a website is a necessary tool and crucial to the success of most businesses. Whether you are a Web Design Agency in New York, a bakery in rural England, a dog sitter in Paris or a financial adviser in China, this applies to you. E-commerce websites can have the sole function of being a digital shopfront, whereas others form an essential information repository for customers. One thing is certain; whichever industry you are in, and wherever you are based, the chances are your competitors are already online. You therefore have got to get your brand ahead of the game in order to capture those all-important visitors and compete with business rivals.

Here we cover some of the basic fundamental principles that should be part and parcel of every website. Incorporate these elements into your site to stand out as the best Local SEO Company in NYC, or the most established lawyer in LA.

Tell your story

Every organisation has a narrative. The one man bands and the multinational conglomerates each have their own individual story to tell. It is this individuality that provides part of a brand’s identity and it is so often mistakenly overlooked.

Where did it all begin?

Why did you set up your business?

What’s your favourite case study or success story that has stood as a marker to your success?
Avoid being generic or cliché, and make sure the tone used is aligned with that of your sector’s: tailored to your target audience’s interests, all the while ensuring to be ‘you’.

It’s a big ask, but it really pays off. Millennials in particular are known to select their favourite stores, banks and service providers based on a company’s ethics and history – not jargon and the ‘hard sell’.

Take the time to really think about how you want to be perceived and test with friends, family and your target audience – A story or detail that you find irrelevant could well be the hook that brings the hoards!  Most people want to know whom they’re doing business with. Your story, your company history may be the reason why a potential customer chooses you over a competitor.

Stand out

There are few things more off putting to potential customers than a static or dull website. Be sure to update it regularly with interesting and pertinent stories or updates. Add new information; new industry information, new techniques, new offers, inspirational quotes, cool images or videos.

Neglect your website and it will fail to be the powerful tool you need it to be – it will also slip further into the ‘black hole’ region of Google results pages (who really looks past page two?!)

Stimulating functionality, a useful app, interesting design and lots of multimedia content – anything from podcasts to interactive white papers, videos or games all work really well to help your website stand out from the rest and to help tell your story. Including original content also adds a rich layer of personality and history to your all-important brand identity.

Hire a professional

If you are a little lost and unsure where to begin then you are not alone. Many businesses fail to ‘see the wood from the trees’ when it comes to their websites and branding, as they are so used to the same lines and every day running. Many companies simply do not have the time to put the necessary work into a website.

A fresh, professional set of eyes can make a huge difference and provide a new perspective to breathe new life into your company website. A simple search for a Web Design Agency in New Yorkbrings up hundreds of results, but you need to be confident you are finding somebody who specialises in your type or size of company.

There is no ‘one size fits all’ solution – because let’s face it, that would be pretty dull! A professional web design agency is a sound investment, and one which very often pays for itself in no time at all once your new and improved website is up and running.

There are a lot of out of the box options for websites but they often are restrictive in their functionality and stand out for the wrong reasons – they all look broadly the same. For a website as fantastic and as individual as your business, leave it in the safe hands of experts. You wouldn’t cut your own hair or invest in stocks without professional advice, so it is important to treat your website with the same level of gravitas.

For more information on content marketing, web design or SEO – please get in touch with us to identify and build a website that is a perfect fit for your company, customers and budget.

This is the syndicated copy of an original article posted at https://hummingbirdwebdesign.com/content-marketing-agency-new-york-beyond-tell-story/

Don’t let this Lethal Disease Kill Your Business - Hire a Local SEO Company

There is a lethal disease eating up businesses these days. Like an epidemic, it is spreading. The readers, the publishers, the content creators – it is eating up everyone. It is called ‘Catchy Title, Useless Content' syndrome. Any business can be a victim to this disease. Even yours.

Symptoms – loads of content, extremely catchy titles, increased web traffic and increased bounce rate. Result – dissatisfied content consumers and lost business opportunities.

It is fairly easy to check, whether your business is affected by it or not. Simply take any piece of content from your website/blog/app and share with any member of your target audience. Make him/her read it, and ask – Did it solve any of your problems? If the answer is anything but no, it is sad to say, but the disease affects your business.

We all have fallen prey to it. While browsing through Facebook or LinkedIn, you come across interesting titles – 5 Ways to Start a Billion Dollar Business, 10 Ways to Know If Your Colleagues Hate You, How to Retire by 30 and Travel the World, and so on. You open the blog with huge expectations, and the content falls on its face. You curse the website for misleading you, and get back to your regular browsing; promising yourself, never to visit this publisher ever.

Fortunately, the cure for this disease is available. First and foremost, treat content as one of your top priorities. Usually, PPC Executives and lawyers to the paid advertising methods, undermine the power of content. ‘Content is King' – despite the overused line, content is probably the most overlooked tool for marketing.

You can be in any business – from a traditional retailer trying to go online in Seattle, a physician in Philadelphia or a web design company in NYC; a website is the face of your business on the internet and the content, your voice. It builds your brand, makes your business reliable, increases goodwill and brings consistent traffic.

But building content that works or solves a problem is not that easy!

Business has a thousand problems to be solved – operational efficiency, people, management, market study and so on; amidst these, taking care of content might not be possible for all. That is where an SEO company comes into the picture.

Now, if followed and observed thoroughly, one can understand the functioning of SEO fairly. It takes years of experience and multiple experiments to get insights of the nuances which help you create great content, built on a great SEO strategy.

Content that has appeal and keeps you engrossed has three aspects:
a. It is relevant.
b. It is reliable.
c. It is understandable.
(And if you still have some breathing space, make it entertaining as well!)

The first part starts with finding the right SEO agency. When looking into the track records of agencies, look into what kind of clients have they worked with and what strategies are they able to devise.

Usually, the agencies working on data backed strategies and tactics are the ones who get the brownie points. You don't have to look for agencies that have big case studies on their websites; companies that are capable of understanding your product/services are willing to research your consumer to give you the right voice, are the ones you want to hire.

You now understand the importance of content and the value of hiring an SEO agency.  Now comes the fun part – creating quality content. Before getting into the battle, one needs to know that these days every category is crowded with content of all types. So amidst this herd of content, here are five tips on how to make your content, the king:

1. Hire a local SEO agency: If you are a local business willing to expand, a local company will do wonders for you. These are the people who know the nature of searches done and the ones who have locally relevant data. So, your content backed by their SEO strategies would be more relevant to your audience and would translate into quicker benefits. Simply said, a local SEO company in NYC will be able to connect you with the prospective business in NYC. In coherence with this, your web-design agency should also be from the same geography, so that both your visual and literal content can be tweaked for local responsiveness. In other words, a local SEO company in NYC should be working with a web design agency in NYC to give your content the best local thrust.

2. Quality requires research: Studies have shown that articles with 3000+ words perform better than your relatively smaller articles. Now, you may think the attention span is decreasing day after day; that said, people still appreciate well-crafted and researched content that provides real solutions. Pack the article with long tailed keywords and you’re likely to improve your organic rankings.

3. Focus on Long-tail keywords: Try creating a niche for your content with the help of your local SEO agency and research for long-tail keywords. Don't worry if these keywords have a low quantum; they usually will also have low competition which will help your content soar higher in the organic rankings. A combination of such low competition keywords can do the trick for you. For instance, try looking for a strategy around ‘small business web design problems' instead of ‘web design problems'; this will help you reach out to your specific audience.

4. Distribution is equally important: Once you have written a brilliant blog, it is your job to ensure that your relevant audience gets to read it. For this, you need to put to use apt social media strategies and promote your content. It might also mean, pitching your content to influencers who can share it and give you authoritative and reputable backlinks. A good SEO agency will help you with the list of keywords you need to put in your content; a great SEO agency will help your content get the right backlinks and reference mentions.

5. On-Page and Off-Page are equally important: From getting your keyword mentioned in the title of the page, meta-description of the page and body of the page, to focusing on getting mentions in reputed websites and managing quality links pointing at your webpages – your local SEO agency should be able to focus on both aspects.

Getting the correct local SEO agency is just one part of the story; the rest of the story will depend on how you create and distribute your content. With the right partnerships and the right work behind the content, you can ensure that your content is the king that always rule!

This is the syndicated copy of an original article posted at https://hummingbirdwebdesign.com/dont-let-lethal-disease-kill-business-hire-local-seo-company/