Logo design in NY – An Essential Step to Rebrand Your Company

Rebranding a company is a major albeit worthwhile investment. When your logo is your brand – and your brand is a household name, i.e., the Coca Colas and Apples of the world – then perhaps a complete redesign is detrimental. Such companies usually opt for subtle tweaks and modernizations. However, for smaller businesses, the world is quite literally your creative oyster; but where to begin?

What’s in a logo?

Your logo reflects the identity of your brand, it helps you to stand out from your competition, and (when properly designed and planned) becomes synonymous with the trust your customer base has in your company. It is therefore imperative to get it right. It says everything about your company without saying anything at all.

“K.I.S.S.”

“Keep it simple, stupid “is the working method of many creatives and writers alike, and with good reason! Well designed, simplistic logos tend to stand the test of time and escape the pitfalls of looking dated. You don’t want to try and cram your entire brand narrative, history, ethos, products/ services and direction into one logo (trust us, it is near-impossible and rarely works well!). But it is important that your logo is in keeping with your industry, and is something that will resonate with your target audience and existing customers. That said, don’t be afraid to be creative!

Some great examples of creative and minimalist logos include Filmaps – an app where you can share and discover film locations; Bipolar – a design for a Bipolar awareness campaign, and; CodeFish – an app design company. Less really is more and a changeup really can work wonders for your brand.

Know when it is time to rebrand

A rebrand can completely reinvent an organization. If your logo is looking a little dated, no longer fits with the direction of your company or you simply no longer like it, then it is time to make a change. The logo is a huge part of your business, and getting it right is imperative. It is the first logical step in a company rebrand – alongside color palettes and company style.

The whole package

Dare to be bold, but don’t do it alone. If you live in the New York area, it’s best to choose a professional company offering both logo design and web design in New York, so the over all design of the website unites well with the new logo design.

A new logo is fantastic – but if it is in contrast to the outdated website, you should consider modernizing your company’s online presence.   A strong website will instill confidence in your brand: we have all been on enough outdated, malfunctioning and tedious websites to know that they are detrimental to a brand’s reputation.

A sleek, scalable and intuitive website will continue to look after your customers, their impression of your company, and also your bottom line – even while you sleep!

As a web design company in New York, we’ve seen our fair share of misaligned logos and websites – and it barely ever works out well for the organization. Invest time and resource into your brand now to reap residual awards for many years to come.

It’s a tough call to be able to properly align a logo, website and overall brand, so a professional local web design company is often necessary to a prosperous rebrand. They will take you on an exciting and energizing journey from ideas and brainstorm through to the fruition of a seriously effective logo, website, and overall brand.

So often we see small business owners too busy running the business that they just don’t even notice how trends and designs have changed. It’s amazing what a rebrand can do for your business, its reputation and the morale of your employees. Get started today by contacting us for a chat; we’re always all ears (and ideas!)

This is the syndicated copy of an original article posted at https://hummingbirdwebdesign.com/logo-design-ny-essential-step-rebrand-company/

Facebook vs Google advertising – what does this web design company in New York think?

We like to do things properly here at Hummingbird Web Design. Great designs, fantastic wording that generates sales inquiries for our clients, and tight, focused SEO strategy on each page. As we say on our website, we’re “always aiming for PAGE ONE”. You’d expect nothing less with our team, dedicated to top-ranking, beautiful-looking web design in New York.

In this article, we’re pointing you to the opportunities out there for your business with the world’s two biggest search engines, Facebook and Google. “Woah!”, I can hear you say, “but Facebook is not a search engine!”. And to an extent, you’d be right. Facebook is not really good if you’re doing everyday-type searches but for businesses looking for customers, it’s the ultimate search engine.

Let’s say you run a beauty business targeting 18-35 year-old females in Tribeca. You run a typical B2C (business to consumer) company. Business is OK, you’re meeting the bills, but you want a few more customers through your doors so you can pay yourself more at the end of the month and keep a bit extra back in your business checking account.

You have an extra $1,000, and you want to know which advertising platform would be best, Facebook or Google. There are lots of different ways of measuring success in advertising but, for the purpose of this article, all we’re going to consider is “cost of conversion” – how much you have to pay to get someone to buy from you.

But first, what are the main differences between the two platforms?

Let’s take this scenario:

To start, you only want customers from the Tribeca area – no one is going to travel to your shop from the Upper West Side so you don’t want to pay for those people in that location clicking on your advertisement. Both Google and Facebook allow ultra-local targeting.

Next, you only want to target women aged 18-35 years old in Tribeca. This is where Google falls flat – that option doesn’t exist. So, if you bought a Google ad, it might be clicked on by women outside your desired age range and even by men. With Facebook, however, you can be incredibly precise. You can choose who sees your ad by age, likes, interests, income bracket and much more. You can be ultra-targeted and there’s much less chance of spending money paying for clicks from people you don’t want to sell to.

Beauty is a very personal thing. What type of ad will each platform display? Google only allows three lines of text. Facebook allows images and videos – everything you need to capture the attention and then the hearts of your would-be clients.

Just on these features alone, we’d recommend Facebook to you. But do the statistics back that up? There’s years and years’ worth of evidence to look through but what does it actually say?

Experts believe the conversion rate for leads are LOWER on Facebook than Google – in other words, people who visit your website from Google are more likely to buy from you. The problem is that the cost per click is much higher. An average B2C client, like our beauty business, pays 90 cents a click with Facebook but they’d be paying $8 a click with Google.

How does this work out? If you were paying $8 a click from Google and you turned 8 out of 100 visitors into a customer, each cost of conversion is $100. If you were paying 70 cents a click from Facebook and only 3% turned into customers, each cost of conversion is $23.33.

In other words, it costs 328% more to find a customer on Google than it does on Facebook if your primary business is selling to people and not to companies.

As a web design company in New York who cares about small business, we love the opportunity to help and advise you with your advertising goals.   Want to start a conversation with us about web design, search engine optimization, and online advertising? Call Nancy at 516 883 3851 or email nancy@hummingbirdwebdesign.com.

P.S. Our next article is about branding – a big topic. When it comes to logo design in NY, we’ve got a load of useful information to share with you so check back here.

This is the syndicated copy of an original article posted at https://hummingbirdwebdesign.com/facebook-vs-google-advertising-web-design-company-new-york-think/

Why Web Design in New York is an Ongoing Job to Get the Best Results

There’s always the temptation as a small business to have an expert web design company create a stunning website for your business and then divorce yourself from the web project.  Website done, job completed.  But to have a website that gets the best results time after time, what you need is a website that is updated, revised and has regular additions to get top ranking in those search engines.  But how do you know when your website needs updating and what should you change?  Local small business owners need to know that a web design company in New York will keep you on a competitive edge.

Time for an update

Sitting back down with a professional web designer is the important first step in seeing if your website needs an upgrade.  One of the first things they will tell you is that if your website is more than three or four years old, it might need a major overhaul.  This isn’t because your original web designer did anything wrong – it merely means your website is not up to speed with the changes in website design and with the constant changes of the internet in general.

Perhaps the biggest sign that an update is needed is that your website isn’t fully mobile responsive. With the huge focus by Google and other search engines on people using their smartphones to search the internet, your website will never show in those results if your web design doesn’t function well on mobile devices.
A few examples of once popular elements that are now major negatives for your website include:

•    Tables – this was the standard way to build websites a few years ago but doesn’t work now and causes websites to be slow and awkward

•    Flash – there are a few newer alternatives to the Flash player like JavaScript and HTML5 that make it easier to show video on your website

•    Too many designers have worked on it – everyone has been adding their code over the last few years, and the backend of the website is a mess

•    Images on your website have not been appropriately compressed resulting in slow loading time.

Why updated websites rank better

Having your website regularly updated and refreshed is about more than just getting rid of a few outdated elements like Flash.  In fact, it might be considered a vital, regular task that the business needs to do to have good search engine results.

Why might you ask?  Because search engines love fresh content and every time you add or amend something on your website, they are more likely to re-index your website.  When those changes are positive, add to the website and make it more user-friendly, you might see an increase in search rankings and therefore a boost to traffic.

This doesn’t mean make loads of small, pointless changes.  One of the best ways to make your site fresh is to add new content such as blog posts or videos.  A site that is updated at least two or three times a week is considered a freshly updated site, so if you use a schedule of new content, minor updates and the occasion big change, you can keep your website ranking well.  Companies focusing on web design in New York will apply these tactics to improve ranking.

Rebranding

A website overhaul is a great chance to look at the overall branding on your company and see if you want to change other elements such as your logo.  This might mean that you want to work with a company who offers logo design in NY. You might want an entire redesign of the logo with new colors, fonts and a fresh look to work in sync with the new web design.

Deciding about rebranding is something you want to do before you approach any web designer as there is a big difference between updating old elements and a complete rebrand.  Look at the costs involved, if your brand really doesn’t suit your company any longer see just how far you want to go.

Conclusion

Regular updates to your website and periodical redesign programs ensure that your site is fresh, up to date and offers the best user experience.  It also allows the chance to change things that aren’t working, bring focus on new keywords or new target customers and test what works and what doesn’t.  By working with professional web designers, you can have a program of changes that benefit the website and keep it showing as fresh to those search engine bots.

This is the syndicated copy of an original article posted at https://hummingbirdwebdesign.com/web-design-new-york-ongoing-job-get-best-results/