Logo design in NY – An Essential Step to Rebrand Your Company

Rebranding a company is a major albeit worthwhile investment. When your logo is your brand – and your brand is a household name, i.e., the Coca Colas and Apples of the world – then perhaps a complete redesign is detrimental. Such companies usually opt for subtle tweaks and modernizations. However, for smaller businesses, the world is quite literally your creative oyster; but where to begin?

What’s in a logo?

Your logo reflects the identity of your brand, it helps you to stand out from your competition, and (when properly designed and planned) becomes synonymous with the trust your customer base has in your company. It is therefore imperative to get it right. It says everything about your company without saying anything at all.

“K.I.S.S.”

“Keep it simple, stupid “is the working method of many creatives and writers alike, and with good reason! Well designed, simplistic logos tend to stand the test of time and escape the pitfalls of looking dated. You don’t want to try and cram your entire brand narrative, history, ethos, products/ services and direction into one logo (trust us, it is near-impossible and rarely works well!). But it is important that your logo is in keeping with your industry, and is something that will resonate with your target audience and existing customers. That said, don’t be afraid to be creative!

Some great examples of creative and minimalist logos include Filmaps – an app where you can share and discover film locations; Bipolar – a design for a Bipolar awareness campaign, and; CodeFish – an app design company. Less really is more and a changeup really can work wonders for your brand.

Know when it is time to rebrand

A rebrand can completely reinvent an organization. If your logo is looking a little dated, no longer fits with the direction of your company or you simply no longer like it, then it is time to make a change. The logo is a huge part of your business, and getting it right is imperative. It is the first logical step in a company rebrand – alongside color palettes and company style.

The whole package

Dare to be bold, but don’t do it alone. If you live in the New York area, it’s best to choose a professional company offering both logo design and web design in New York, so the over all design of the website unites well with the new logo design.

A new logo is fantastic – but if it is in contrast to the outdated website, you should consider modernizing your company’s online presence.   A strong website will instill confidence in your brand: we have all been on enough outdated, malfunctioning and tedious websites to know that they are detrimental to a brand’s reputation.

A sleek, scalable and intuitive website will continue to look after your customers, their impression of your company, and also your bottom line – even while you sleep!

As a web design company in New York, we’ve seen our fair share of misaligned logos and websites – and it barely ever works out well for the organization. Invest time and resource into your brand now to reap residual awards for many years to come.

It’s a tough call to be able to properly align a logo, website and overall brand, so a professional local web design company is often necessary to a prosperous rebrand. They will take you on an exciting and energizing journey from ideas and brainstorm through to the fruition of a seriously effective logo, website, and overall brand.

So often we see small business owners too busy running the business that they just don’t even notice how trends and designs have changed. It’s amazing what a rebrand can do for your business, its reputation and the morale of your employees. Get started today by contacting us for a chat; we’re always all ears (and ideas!)

This is the syndicated copy of an original article posted at https://hummingbirdwebdesign.com/logo-design-ny-essential-step-rebrand-company/

Small business web design- Why social media is key to your business success

Social media has become a pivotal part of a successful marketing campaign – and business growth. In the beginning, it can feel like a minefield littered with more questions than answers; what can I post on social media? Why do I need it? When should I post? Why is it important to my business?

Luckily, you’re in the right place to clear up some of these questions, here are some of the key reasons to implement and extend your social media use right away!

Social media is important to the success of small businesses

An SEO strategy will provide focus and measurable outcomes for your social media usage. Set targets: want to build up 100 followers a month? Perhaps make two sales a week directed from your latest Instagram post?

Explore ‘stories’ and mixed media such as images, videos or ‘live sessions’ to see what gets your message out best. This will help to increase your brand’s recognition. Research by referral marketing platform Ambassador revealed that 7 in 10 (71%) of people who have a positive social media experience with a brand are likely to recommend it to others… and it doesn’t have to cost the earth.

Small business web design can be a considerable – albeit essential – investment. However, using social media will direct more people to your site and can be a comparatively cheaper way of advertising than traditional marketing methods; maximum impact, minimal outlay.

Keep it fresh – and create original content

The first hurdle many small businesses face when it comes to increasing their social media presence is
apparent lack of content. Fear of creating poor content leads to many creating no content – which can be far worse.

Blogs are a worthwhile way to deliver your views, news, and expertise without appearing to force it upon your followers. Regular blogs will keep your site riding high on Google, and will give more people more opportunities to visit your website – making you more likely to gain new customers!

“But my business doesn’t have an individual story. I’m a local SEO company. Or, I’m a butcher, a hairdresser or a lawyer”: A common, and untrue perceived barrier to social media usage.

Every brand has a story to tell – it’s all about how you narrate it. Take Oreo – how many interesting posts can a biscuit company possibly have on a regular basis? Ask their 850,000+ followers! Oreo’s powerful social media strategy sees the brand take every opportunity to be topical and witty has earned the brand a legion of followers. An example is when the 2013 Superbowl where the power went out for more than 30 minutes. Oreo tweeted an image simply saying “you can still dunk in the dark” which was retweeted more than 15,000 times! It became one of the talking points for marketers around the world following the event. It is a fantastic example of how a little creativity and a small outlay can reap big rewards – millions of dollars for Superbowl advertising not essential!

Take the ‘Oreo’ approach in your marketing campaign and incorporate blogs and snippets onto your social media stream to express your business’ narrative in a unique and engaging way. It doesn’t have to be directly related to your products, services or even business to be effective!

Timing is everything

Strike a balance. You don’t want to deter followers by posting every five minutes, but you also don’t want to have an inconsistent stream of posts and get lost in the abyss. Use software such as Hootsuite to help plan and schedule posts. Spend one day scheduling a week or a month’s posts. Respond to comments on a daily basis rather than having to create content every day – your time is precious and posting can easily take a back seat when a busy period arrives.

And be sure you carefully time your postings. If you are a New York-based content marketer, be sure to be posting about content marketing services in New York , during the most optimal time. If you’re posting at 3am then there’s little chance of traction. Best time spots differ for each social platform.

But you know your customers (and their likely daily grind) better than anyone. Be conscious of this when posting!

We recommend the following best times to post:

Facebook: Sat. & Sunday 12:00 – 1:00, Thurs. & Friday – 1-4pm Peak time Wed. – 3:00

Twitter: Monday – Thurs. – 12-3:00pm, Peak time – Mon.-Thurs. 5-6pm

LinkedIn: Tues., Wed., Thurs. – 7:30-8:30am, 5-6pm, Tues. 10-11:00am, 12 noon

Pinterest: Saturday 8-11:00pm, Fridays 3pm

Your digital storefront is just as important as your physical one
(…especially if you are an e-commerce venture based purely online!)

Masses of visitors from social media directed to a poor website can be detrimental. It will put people off visiting again. A successful marketing campaign is reliant on a modern, regularly updated website. Your business isn’t static, and your website shouldn’t be either! Employ experts to ensure your website is working to its full potential every day, and is optimized for your individual customers’ preferences.

We hope you found this useful. If you have any questions – or would like advice on your social media, or wider marketing campaign – please do get in touch. Sources: https://coschedule.com/blog/best-times-to-post-on-social-media/

This is the syndicated copy of an original article posted at https://hummingbirdwebdesign.com/why-social-media-is-key-to-your-business-success/

Content Marketing Agency in New York and beyond: Tell Your Story

Today a website is a necessary tool and crucial to the success of most businesses. Whether you are a Web Design Agency in New York, a bakery in rural England, a dog sitter in Paris or a financial adviser in China, this applies to you. E-commerce websites can have the sole function of being a digital shopfront, whereas others form an essential information repository for customers. One thing is certain; whichever industry you are in, and wherever you are based, the chances are your competitors are already online. You therefore have got to get your brand ahead of the game in order to capture those all-important visitors and compete with business rivals.

Here we cover some of the basic fundamental principles that should be part and parcel of every website. Incorporate these elements into your site to stand out as the best Local SEO Company in NYC, or the most established lawyer in LA.

Tell your story

Every organisation has a narrative. The one man bands and the multinational conglomerates each have their own individual story to tell. It is this individuality that provides part of a brand’s identity and it is so often mistakenly overlooked.

Where did it all begin?

Why did you set up your business?

What’s your favourite case study or success story that has stood as a marker to your success?
Avoid being generic or cliché, and make sure the tone used is aligned with that of your sector’s: tailored to your target audience’s interests, all the while ensuring to be ‘you’.

It’s a big ask, but it really pays off. Millennials in particular are known to select their favourite stores, banks and service providers based on a company’s ethics and history – not jargon and the ‘hard sell’.

Take the time to really think about how you want to be perceived and test with friends, family and your target audience – A story or detail that you find irrelevant could well be the hook that brings the hoards!  Most people want to know whom they’re doing business with. Your story, your company history may be the reason why a potential customer chooses you over a competitor.

Stand out

There are few things more off putting to potential customers than a static or dull website. Be sure to update it regularly with interesting and pertinent stories or updates. Add new information; new industry information, new techniques, new offers, inspirational quotes, cool images or videos.

Neglect your website and it will fail to be the powerful tool you need it to be – it will also slip further into the ‘black hole’ region of Google results pages (who really looks past page two?!)

Stimulating functionality, a useful app, interesting design and lots of multimedia content – anything from podcasts to interactive white papers, videos or games all work really well to help your website stand out from the rest and to help tell your story. Including original content also adds a rich layer of personality and history to your all-important brand identity.

Hire a professional

If you are a little lost and unsure where to begin then you are not alone. Many businesses fail to ‘see the wood from the trees’ when it comes to their websites and branding, as they are so used to the same lines and every day running. Many companies simply do not have the time to put the necessary work into a website.

A fresh, professional set of eyes can make a huge difference and provide a new perspective to breathe new life into your company website. A simple search for a Web Design Agency in New Yorkbrings up hundreds of results, but you need to be confident you are finding somebody who specialises in your type or size of company.

There is no ‘one size fits all’ solution – because let’s face it, that would be pretty dull! A professional web design agency is a sound investment, and one which very often pays for itself in no time at all once your new and improved website is up and running.

There are a lot of out of the box options for websites but they often are restrictive in their functionality and stand out for the wrong reasons – they all look broadly the same. For a website as fantastic and as individual as your business, leave it in the safe hands of experts. You wouldn’t cut your own hair or invest in stocks without professional advice, so it is important to treat your website with the same level of gravitas.

For more information on content marketing, web design or SEO – please get in touch with us to identify and build a website that is a perfect fit for your company, customers and budget.

This is the syndicated copy of an original article posted at https://hummingbirdwebdesign.com/content-marketing-agency-new-york-beyond-tell-story/

Don’t let this Lethal Disease Kill Your Business - Hire a Local SEO Company

There is a lethal disease eating up businesses these days. Like an epidemic, it is spreading. The readers, the publishers, the content creators – it is eating up everyone. It is called ‘Catchy Title, Useless Content' syndrome. Any business can be a victim to this disease. Even yours.

Symptoms – loads of content, extremely catchy titles, increased web traffic and increased bounce rate. Result – dissatisfied content consumers and lost business opportunities.

It is fairly easy to check, whether your business is affected by it or not. Simply take any piece of content from your website/blog/app and share with any member of your target audience. Make him/her read it, and ask – Did it solve any of your problems? If the answer is anything but no, it is sad to say, but the disease affects your business.

We all have fallen prey to it. While browsing through Facebook or LinkedIn, you come across interesting titles – 5 Ways to Start a Billion Dollar Business, 10 Ways to Know If Your Colleagues Hate You, How to Retire by 30 and Travel the World, and so on. You open the blog with huge expectations, and the content falls on its face. You curse the website for misleading you, and get back to your regular browsing; promising yourself, never to visit this publisher ever.

Fortunately, the cure for this disease is available. First and foremost, treat content as one of your top priorities. Usually, PPC Executives and lawyers to the paid advertising methods, undermine the power of content. ‘Content is King' – despite the overused line, content is probably the most overlooked tool for marketing.

You can be in any business – from a traditional retailer trying to go online in Seattle, a physician in Philadelphia or a web design company in NYC; a website is the face of your business on the internet and the content, your voice. It builds your brand, makes your business reliable, increases goodwill and brings consistent traffic.

But building content that works or solves a problem is not that easy!

Business has a thousand problems to be solved – operational efficiency, people, management, market study and so on; amidst these, taking care of content might not be possible for all. That is where an SEO company comes into the picture.

Now, if followed and observed thoroughly, one can understand the functioning of SEO fairly. It takes years of experience and multiple experiments to get insights of the nuances which help you create great content, built on a great SEO strategy.

Content that has appeal and keeps you engrossed has three aspects:
a. It is relevant.
b. It is reliable.
c. It is understandable.
(And if you still have some breathing space, make it entertaining as well!)

The first part starts with finding the right SEO agency. When looking into the track records of agencies, look into what kind of clients have they worked with and what strategies are they able to devise.

Usually, the agencies working on data backed strategies and tactics are the ones who get the brownie points. You don't have to look for agencies that have big case studies on their websites; companies that are capable of understanding your product/services are willing to research your consumer to give you the right voice, are the ones you want to hire.

You now understand the importance of content and the value of hiring an SEO agency.  Now comes the fun part – creating quality content. Before getting into the battle, one needs to know that these days every category is crowded with content of all types. So amidst this herd of content, here are five tips on how to make your content, the king:

1. Hire a local SEO agency: If you are a local business willing to expand, a local company will do wonders for you. These are the people who know the nature of searches done and the ones who have locally relevant data. So, your content backed by their SEO strategies would be more relevant to your audience and would translate into quicker benefits. Simply said, a local SEO company in NYC will be able to connect you with the prospective business in NYC. In coherence with this, your web-design agency should also be from the same geography, so that both your visual and literal content can be tweaked for local responsiveness. In other words, a local SEO company in NYC should be working with a web design agency in NYC to give your content the best local thrust.

2. Quality requires research: Studies have shown that articles with 3000+ words perform better than your relatively smaller articles. Now, you may think the attention span is decreasing day after day; that said, people still appreciate well-crafted and researched content that provides real solutions. Pack the article with long tailed keywords and you’re likely to improve your organic rankings.

3. Focus on Long-tail keywords: Try creating a niche for your content with the help of your local SEO agency and research for long-tail keywords. Don't worry if these keywords have a low quantum; they usually will also have low competition which will help your content soar higher in the organic rankings. A combination of such low competition keywords can do the trick for you. For instance, try looking for a strategy around ‘small business web design problems' instead of ‘web design problems'; this will help you reach out to your specific audience.

4. Distribution is equally important: Once you have written a brilliant blog, it is your job to ensure that your relevant audience gets to read it. For this, you need to put to use apt social media strategies and promote your content. It might also mean, pitching your content to influencers who can share it and give you authoritative and reputable backlinks. A good SEO agency will help you with the list of keywords you need to put in your content; a great SEO agency will help your content get the right backlinks and reference mentions.

5. On-Page and Off-Page are equally important: From getting your keyword mentioned in the title of the page, meta-description of the page and body of the page, to focusing on getting mentions in reputed websites and managing quality links pointing at your webpages – your local SEO agency should be able to focus on both aspects.

Getting the correct local SEO agency is just one part of the story; the rest of the story will depend on how you create and distribute your content. With the right partnerships and the right work behind the content, you can ensure that your content is the king that always rule!

This is the syndicated copy of an original article posted at https://hummingbirdwebdesign.com/dont-let-lethal-disease-kill-business-hire-local-seo-company/

Facebook vs Google advertising – what does this web design company in New York think?

We like to do things properly here at Hummingbird Web Design. Great designs, fantastic wording that generates sales inquiries for our clients, and tight, focused SEO strategy on each page. As we say on our website, we’re “always aiming for PAGE ONE”. You’d expect nothing less with our team, dedicated to top-ranking, beautiful-looking web design in New York.

In this article, we’re pointing you to the opportunities out there for your business with the world’s two biggest search engines, Facebook and Google. “Woah!”, I can hear you say, “but Facebook is not a search engine!”. And to an extent, you’d be right. Facebook is not really good if you’re doing everyday-type searches but for businesses looking for customers, it’s the ultimate search engine.

Let’s say you run a beauty business targeting 18-35 year-old females in Tribeca. You run a typical B2C (business to consumer) company. Business is OK, you’re meeting the bills, but you want a few more customers through your doors so you can pay yourself more at the end of the month and keep a bit extra back in your business checking account.

You have an extra $1,000, and you want to know which advertising platform would be best, Facebook or Google. There are lots of different ways of measuring success in advertising but, for the purpose of this article, all we’re going to consider is “cost of conversion” – how much you have to pay to get someone to buy from you.

But first, what are the main differences between the two platforms?

Let’s take this scenario:

To start, you only want customers from the Tribeca area – no one is going to travel to your shop from the Upper West Side so you don’t want to pay for those people in that location clicking on your advertisement. Both Google and Facebook allow ultra-local targeting.

Next, you only want to target women aged 18-35 years old in Tribeca. This is where Google falls flat – that option doesn’t exist. So, if you bought a Google ad, it might be clicked on by women outside your desired age range and even by men. With Facebook, however, you can be incredibly precise. You can choose who sees your ad by age, likes, interests, income bracket and much more. You can be ultra-targeted and there’s much less chance of spending money paying for clicks from people you don’t want to sell to.

Beauty is a very personal thing. What type of ad will each platform display? Google only allows three lines of text. Facebook allows images and videos – everything you need to capture the attention and then the hearts of your would-be clients.

Just on these features alone, we’d recommend Facebook to you. But do the statistics back that up? There’s years and years’ worth of evidence to look through but what does it actually say?

Experts believe the conversion rate for leads are LOWER on Facebook than Google – in other words, people who visit your website from Google are more likely to buy from you. The problem is that the cost per click is much higher. An average B2C client, like our beauty business, pays 90 cents a click with Facebook but they’d be paying $8 a click with Google.

How does this work out? If you were paying $8 a click from Google and you turned 8 out of 100 visitors into a customer, each cost of conversion is $100. If you were paying 70 cents a click from Facebook and only 3% turned into customers, each cost of conversion is $23.33.

In other words, it costs 328% more to find a customer on Google than it does on Facebook if your primary business is selling to people and not to companies.

As a web design company in New York who cares about small business, we love the opportunity to help and advise you with your advertising goals.   Want to start a conversation with us about web design, search engine optimization, and online advertising? Call Nancy at 516 883 3851 or email nancy@hummingbirdwebdesign.com.

P.S. Our next article is about branding – a big topic. When it comes to logo design in NY, we’ve got a load of useful information to share with you so check back here.

This is the syndicated copy of an original article posted at https://hummingbirdwebdesign.com/facebook-vs-google-advertising-web-design-company-new-york-think/

How to Increase Your Business' ranking in Search Engines

Your website is looking great – you hired the best web design agency in New York. It’s been meticulously planned, designed and built. It works across a range of devices and it looks stunning… Then it gets lost in the abyss of the internet: an all-too-common occurrence.

The truth is, the internet is the world’s busiest and most demanding market(partly because it incorporates the world)! It’s 24/7 and fiercely competitive. Therefore, as important as a well-designed website is, it’s simply stop one on your online marketing journey.

Next, you must think about search engine optimization (SEO). It’s not a privilege reserved for the wealthy conglomerates. SEO is imperative to ALL business, especially the smaller ones without the resource to fund multi-million dollar ad campaigns. When executed properly, it can propel your website to the top of Google search engine results pages (SERPs), providing you with masses of authority in your industry.

What is search engine optimization?

Simply put, SEO is the process of optimizing content on a website to satisfy search engine algorithms to drive that website to the top of its results pages for specified key words and phrases.

For example: If you were a web design agency in New York, you might want to include words such as ‘web design agency New York’, ‘content writing services New York’ or ‘ search engine optimization services in New York’. These are phrases your target customer is likely to enter in search of your services.

Few people search beyond page two on Google – and almost nobody goes much further!Google is the leading search engine, processing a mind-blowing 3.5 BILLION searches every day, somany SEO teams choose to follow Google’s algorithms when creating SEO strategies. Which brings us to…

Why do I need experts?

Experts are indispensable when it comes to SEO. It’s about much more than simply including phrases within your content. It also incorporates an understanding and ability to adapt to ever-changing algorithms and trends. Content will always be king, and you can go some way to implement SEO on your website yourself via keyword research, customer analysis and incorporating said terms into your content. But this is just one area of the multifaceted approach necessary to successfully implement SEO and dominate SERPs. A clear understanding of on-page SEO, off-page SEO, the latest algorithms, backlinks, tag structure, URL composition and more are all crucial to achieving‘page one’ status.

When looking for search engine optimization services in New York, just like when looking for a web design agency in New York, or a baker in New York (or just about anything in New York!) There are quite literally thousands of options. The same can be said for almost any location, industry or product out there. Don’t let your website get lost.

All about them algorithms

An algorithm is a process or set of rules to be followed in calculations or other problem-solving operations. Google has set ‘rules’ to determine which websites appear in what order for any given search term. This is based on suitability and stops somebody searching for “Content Writing Services New York” and getting results for a bakery in Oregon!

Google used to change their algorithms every six months, but in today’s tech-savvy world, it is an almost daily occurrence.

A dramatic example of a Google algorithm shift - in its former, bi-annual form-was the Penguin update of 2012. The Penguin update cited SEO tactics that once saw businesses at the top of page oneas reasons to be penalised overnight, seeing page ranks fall from #1 to #101 – use to nobody!

Hiring a professional web design agency to take care of your search engine optimization services will be the investment you wish you made years ago. Experts who are knowledgeable of the latest Google updates and algorithms are critically important to your business’ website. They will work your website content and social media presence into Google Godliness levels! You will be flying up the SERPs in no time. Doing it yourself - on top of running your business – would require a level of time and study that many simply do not have.

The SEO professionals live, work and breathe this kind of work. Your website looks so good, why take the risk of it never being seen?

This is the syndicated copy of an original article posted at https://hummingbirdwebdesign.com/increase-business-ranking-search-engines/

Why Web Design in New York is an Ongoing Job to Get the Best Results

There’s always the temptation as a small business to have an expert web design company create a stunning website for your business and then divorce yourself from the web project.  Website done, job completed.  But to have a website that gets the best results time after time, what you need is a website that is updated, revised and has regular additions to get top ranking in those search engines.  But how do you know when your website needs updating and what should you change?  Local small business owners need to know that a web design company in New York will keep you on a competitive edge.

Time for an update

Sitting back down with a professional web designer is the important first step in seeing if your website needs an upgrade.  One of the first things they will tell you is that if your website is more than three or four years old, it might need a major overhaul.  This isn’t because your original web designer did anything wrong – it merely means your website is not up to speed with the changes in website design and with the constant changes of the internet in general.

Perhaps the biggest sign that an update is needed is that your website isn’t fully mobile responsive. With the huge focus by Google and other search engines on people using their smartphones to search the internet, your website will never show in those results if your web design doesn’t function well on mobile devices.
A few examples of once popular elements that are now major negatives for your website include:

•    Tables – this was the standard way to build websites a few years ago but doesn’t work now and causes websites to be slow and awkward

•    Flash – there are a few newer alternatives to the Flash player like JavaScript and HTML5 that make it easier to show video on your website

•    Too many designers have worked on it – everyone has been adding their code over the last few years, and the backend of the website is a mess

•    Images on your website have not been appropriately compressed resulting in slow loading time.

Why updated websites rank better

Having your website regularly updated and refreshed is about more than just getting rid of a few outdated elements like Flash.  In fact, it might be considered a vital, regular task that the business needs to do to have good search engine results.

Why might you ask?  Because search engines love fresh content and every time you add or amend something on your website, they are more likely to re-index your website.  When those changes are positive, add to the website and make it more user-friendly, you might see an increase in search rankings and therefore a boost to traffic.

This doesn’t mean make loads of small, pointless changes.  One of the best ways to make your site fresh is to add new content such as blog posts or videos.  A site that is updated at least two or three times a week is considered a freshly updated site, so if you use a schedule of new content, minor updates and the occasion big change, you can keep your website ranking well.  Companies focusing on web design in New York will apply these tactics to improve ranking.

Rebranding

A website overhaul is a great chance to look at the overall branding on your company and see if you want to change other elements such as your logo.  This might mean that you want to work with a company who offers logo design in NY. You might want an entire redesign of the logo with new colors, fonts and a fresh look to work in sync with the new web design.

Deciding about rebranding is something you want to do before you approach any web designer as there is a big difference between updating old elements and a complete rebrand.  Look at the costs involved, if your brand really doesn’t suit your company any longer see just how far you want to go.

Conclusion

Regular updates to your website and periodical redesign programs ensure that your site is fresh, up to date and offers the best user experience.  It also allows the chance to change things that aren’t working, bring focus on new keywords or new target customers and test what works and what doesn’t.  By working with professional web designers, you can have a program of changes that benefit the website and keep it showing as fresh to those search engine bots.

This is the syndicated copy of an original article posted at https://hummingbirdwebdesign.com/web-design-new-york-ongoing-job-get-best-results/